Build Your Digital Property

Learn How we Build, Rebuild, or Update Your Current or New Digital Property

Local SEO
Brand Story Video
Social Media Optimizer
Facebook Blitz Campaign

Your digital property should be viewed as your online real estate property. Having your digital property in tip top shape provides your audience with avenues not only to do business, but to find you quickly when they need to. Even if your company does not conduct business online, existing and potential customers are expecting to see you online. If they don’t see you there, you will be losing out on the opportunity to increase your customer base and get the word out about your business.

Here at Archer Ward Media, we use the phrase “Digital Property” as a simpler way to describe how well your business is constructed online and how well it is being appraised. An important fact to note, having a business automatically buys you digital real estate. What is very important is that it is up to you on how and what you construct on it! If your company is new or if it has been around for some time, you will either need to begin construction, start reconstruction, or complete add-ons/repairs.

How to best understand your digital property is to picture it as this; once you become a company owner, you incorporate your business. That information slowly finds its way to the internet on sites like bizstanding.com or corporationwiki.com, regardless if you have a brick and mortar store or if you are working virtually, your company will be a recipient of a free digital land.

Now when people search for your business construct, what do they find?

Your digital property creates its own traffic by the following constructs: architectural design (website’s built with old HTML vs content management systems such as, WordPress), interior and exterior components (Blogs, keywords, social media, videos, backlinks, and mentions on replicable website).

Your Digital Property must have a listing on the all of the most relevant online directories and data aggregate sites (Just as if you were a realtor and attempting to sell your listings, the more avenues your listings are on the higher potential to reach the most people, the faster you can sell that listing). This allows your digital real estate to have consistency across the internet, which enables search engine algorithms to match user’s keywords with your digital property/properties. Our digital property packages are an intuitive solution that starts by us telling your brand story and leveraging that story to your audience letting them know who you are, what you do, how you do it (though educational blogs/Vblogs and posts), and funnel your audience to buy your products and/or services.

Set-up of Social Media96%
96%
On Page Optimization98%
98%
Keyword Optimization95%
95%
Keyword Research and Analysis87%
87%

How to measure your Digital Property

1

How is your digital property constructed and on what foundations? (Current search ability of your digital property, keys words, call to actions, blogs, videos, and content relevancy)

2

How is the plumbing, electrical, and HVAC of your digital property? (How does your brand story connect with all of your other digital properties to convey relevant messages and attract new clients)

3

How well is the insulation installed in your digital property? (Email strategy that not only continues to educate your audience about your services/products but also creates credibility and establishes you and your brand as an industry leader.

4

Is the drywall and interior textures up to par in your digital property? (Without good content spread amongst your digital empire, your audience will find no reason to ever visit any of your properties)

5

How well is the installation of the hard surface, flooring, and countertops? Are all of your appliances updated? (How efficient is the technology that you are using and are they being utilized for the right purpose? Do they communicate efficiently with each other; do you need to consolidate software? Does your technology help you to capture each of your audiences as they make their way through their buyer’s journey of your products/services? Are your CTA’s, linked to your buyer journey funnel appropriately and does it translate to a given action)

6

How unique is your garden and are you properly watering it daily and replacing dead flowers, plants, and shrubs? (Social media has played a pivotal role as a proven sales method and has replaced the word of mouth. Social media allows you to engage with your audience on a personal level, allowing you to market your ads in a non-descriptive manner, meaning create ads designed specifically for the people that are seeking to sell your services/products to. In addition, what drives social media is the consistency of your content and your engagement. That means you must be interacting with your audience on a daily basis.)

Even though we sell packages, we understand that no business is the same! We’ve designed our packages with small businesses in mind, we know what brings results. Remember, we’ve been in your shoes, our package price points have been structured to provide you with the most value for your business, no matter the stage your business is at.

The Originator

A free analysis of your Digital Property

$2,500 On-boarding
$2,000 Monthly

1. In-Depth Strategy Session

During this session, we will be taking this opportunity to understand you and your business needs, and taking a look at your current and past marketing strategies. This will help us in creating a solid plan for you moving forward, and will be utilized in the creation of benchmarks and plans that will boost metrics significantly and drive more clients to your business. We will also be creating a comprehensive analysis to understand your target market, and to generate unique content that will resonate the best with your audience. This process we will be as in-depth as possible, so that we can be fully equipped to provide you with results beyond your expectations.

2. SEO Optimization & Onboarding

Our main focus for the first month of service is to analyze your listings, landing pages, fixing technical issues within your website; (like duplicated content or a bad robots.txt file), and to improve your ranking on Google Local listings.

Month One Exceptions

Campaign Setup

  • Access to your Google Analytics data and research your traffic flow.
  • Search for new or improved key words.
  • By utilizing Google Webmaster Tools: We will identify whether your website has any Google-related issues such as: crawl errors, inbound link stats, Google manual penalties, Google alerts, robots.txt setup, search impression stats, and any other factors that may impact your local SEO and your website health.
  • We will access your website in-order to learn your website’s layout, which will assist us in determining which parts we can edit.
  • Completion of a detailed industry keyword research, this will identify target keywords on a page by page basis.
  • Formulation of a baseline ranking report to determine pre-existing search rankings and compare it to where you are ranked at the end of the month.

Optimization

  • Our optimization is done as a page-by-page analysis of your web pages to determine your SEO value. We place emphasis on all of your website’s core pages to ensure our round-one of content optimization does the job by jumpstarting your ranking. What this means for you, is that we will ensure your websites tactful integration of target keywords within it’s page title, meta description tag’s, and the bulk content of your website are all fresh and up to date.
  • Evaluation and optimization of your business on Google Places listings.
  • Research will be evaluated using Webmaster Tools to search queries, which will help you identify your businesses “low hanging fruit” local ranking opportunities. This is done by identifying common search phrases which have a naturally well ranking by Google, this will enable us to capture quick ranking improvements.

Link Building

  • Directly Update and New Submissions  – Part of our Link Building and Profile Submissions Strategy is performed by manually going through local business directories, and making sure your business appears with the correct information.
    • Digital Yellow Page – As an additional part of our Link Building and Profile Submissions Strategy we ensure that your business is listed with all of the pertinent information listed on the Yellow Pages websites such as SuperPages.com.
    • GPS & Mobile Map – As we enter the digital era, more and more people are turning to GPS systems or integrated car GPS systems, it is important that your business is coming in on these devices. We provide submission to these map services so your business can be found through GPS.
    • Voice Recognition & Search Submission – We ensure that your business profile will be found through voice search technology like Apple’s Siri, Amazon ECHO & Tap, Windows Phones, and Android Devices.
    • Business Listing Network – We make submissions to the Top USA Directories and US-based search engines, as well as, submissions to your industries-based and location based of your business.

3. Let us tell your Brand Story Plus Ad & SEO

Some video production and local marketing companies can do more harm to your business than good. The reason for this is because they are either a video production company or marketing company. It is very rare to find a company that is both a video production company and marketing company. Here is why you need to find a company that does both: if you’re paying money to have a video produced, you better make sure it looks good, and most importantly… that it actually brings you the results you need, which is more customers along with a return on your investment made every single month.

When it comes to brand video’s our belief is to turn views into customer.

Your Brand Video…

Your brand video is not just one video that we film at your location, it includes several types of videos that we use to engage, delight, and promote your business utilizing video SEO and paid ads, (we attempt to rank your video to page #1 on Goggle locally). Your brand video will be designed to bring you more phone calls, email sign-ups, people walking into your business, appointments, customers, or just exposure on a product or service that you offer, and we have the formula to make that happen!

Want to learn more about how we market your Brand Video using Social Media, and paid Ad’s?

4. Social Media Management

  • Basic setup of Social Media networks.
  • Daily posting of new custom content to:
    • Facebook
    • Twitter
    • Linkedin
    • Pinterest
    • Google Plus
  • Daily post to Instagram. (Weekdays only)
  • Monitoring of all Social Media mentions.
  • Respond to fans and/or followers.

5. Monthly SEO

Monthly Campaign Review and Analysis  

  • Throughout the month we will analyze and review the impact of the campaign we have created for you, which will help us to identify areas of success vs. where no response was observed. This helps us to ascertain where we need to adjust or refocus our efforts for the following month.
  • Performance of a weekly evaluation of keywords, and providing you with possible topics to target for social media and blogging.

Technical Review – Analytics

  • We perform an accurate review of Google Analytics data and observe any changes in traffic volume, new keyword rankings and/or ranking losses, and other KPIs (Key Performance Indicators).

Technical Review – WMT

  • The review of data – this enables us to identify up-and-coming keyword rankings before clicks are even beginning to show up in Google Analytics. This allows us to see the data as a feedback loop, to know which search phrases we can produce quick improvements for.  This process allows us to further provide diagnostic information for review, just in case our on-site SEO work has not been responsive.

To better explain…

Say we’ve got a new client, and they had a previously un-ranked search phrase (keyword), however this client liked that particular phrase (keyword). We can identify which web page on the client’s website contains that specific phrase or key word and rank for it. Once that is done, we can optimize that page, and other pages that are similar, helping to improve the ranking of that phrase or keyword further.

6. Facebook Blitz Starter Campaign

We will create and run a Facebook Ad campaign tailored just for you, it will include ad spend, and no additional funds will be needed for this. This is a Facebook Starter campaign which includes the creation of multiple custom ads, split tested for effectiveness, ongoing campaign monitoring, and adjustments made as needed. This campaign will be created to plan and create a sales funnel that supports your inbound strategy.

Detailed Overview

  • Planning Campaigns
  • Account Creation
  • Ad Campaign Set Up
  • Ad Creation
  • Copy Writing
  • Daily Campaign Optimization
  • Weekly/Monthly Reporting
  • Landing Page Creation
  • Conversion Tracking

7. Blog Creation (1)

We will one create high-quality, compelling and sharable blog posts are written by our creative team partner . You can be provided us the topic or allow us to create topics based upon your industry leading new, all topics we create will be generated after your approval.

The Pioneer

A free analysis of your Digital Property

$3,500 On-boarding
$3,000 Monthly

1. In-Depth Strategy Session

During this session, we will be taking this opportunity to understand you and your business needs, and taking a look at your current and past marketing strategies. This will help us in creating a solid plan for you moving forward, and will be utilized in the creation of benchmarks and plans that will boost metrics significantly and drive more clients to your business. We will also be creating a comprehensive analysis to understand your target market, and to generate unique content that will resonate the best with your audience. This process we will be as in-depth as possible, so that we can be fully equipped to provide you with results beyond your expectations.

2. SEO Optimization & Onboarding

Our main focus for the first month of service is to analyze your listings, landing pages, fixing technical issues within your website; (like duplicated content or a bad robots.txt file), and to improve your ranking on Google Local listings.

Month One Exceptions

Campaign Setup

  • Access to your Google Analytics data and research your traffic flow.
  • Search for new or improved key words.
  • By utilizing Google Webmaster Tools: We will identify whether your website has any Google-related issues such as: crawl errors, inbound link stats, Google manual penalties, Google alerts, robots.txt setup, search impression stats, and any other factors that may impact your local SEO and your website health.
  • We will access your website in-order to learn your website’s layout, which will assist us in determining which parts we can edit.
  • Completion of a detailed industry keyword research, this will identify target keywords on a page by page basis.
  • Formulation of a baseline ranking report to determine pre-existing search rankings and compare it to where you are ranked at the end of the month.

Optimization

  • Our optimization is done as a page-by-page analysis of your web pages to determine your SEO value. We place emphasis on all of your website’s core pages to ensure our round-one of content optimization does the job by jumpstarting your ranking. What this means for you, is that we will ensure your websites tactful integration of target keywords within it’s page title, meta description tag’s, and the bulk content of your website are all fresh and up to date.
  • Evaluation and optimization of your business on Google Places listings.
  • Research will be evaluated using Webmaster Tools to search queries, which will help you identify your businesses “low hanging fruit” local ranking opportunities. This is done by identifying common search phrases which have a naturally well ranking by Google, this will enable us to capture quick ranking improvements.

Link Building

  • Directly Update and New Submissions  – Part of our Link Building and Profile Submissions Strategy is performed by manually going through local business directories, and making sure your business appears with the correct information.
    • Digital Yellow Page – As an additional part of our Link Building and Profile Submissions Strategy we ensure that your business is listed with all of the pertinent information listed on the Yellow Pages websites such as SuperPages.com.
    • GPS & Mobile Map – As we enter the digital era, more and more people are turning to GPS systems or integrated car GPS systems, it is important that your business is coming in on these devices. We provide submission to these map services so your business can be found through GPS.
    • Voice Recognition & Search Submission – We ensure that your business profile will be found through voice search technology like Apple’s Siri, Amazon ECHO & Tap, Windows Phones, and Android Devices.
    • Business Listing Network – We make submissions to the Top USA Directories and US-based search engines, as well as, submissions to your industries-based and location based of your business.

3. Let us tell your Brand Story Plus Ad & SEO

Some video production and local marketing companies can do more harm to your business than good. The reason for this is because they are either a video production company or marketing company. It is very rare to find a company that is both a video production company and marketing company. Here is why you need to find a company that does both: if you’re paying money to have a video produced, you better make sure it looks good, and most importantly… that it actually brings you the results you need, which is more customers along with a return on your investment made every single month.

When it comes to brand video’s our belief is to turn views into customer.

Your Brand Video…

Your brand video is not just one video that we film at your location, it includes several types of videos that we use to engage, delight, and promote your business utilizing video SEO and paid ads, (we attempt to rank your video to page #1 on Goggle locally). Your brand video will be designed to bring you more phone calls, email sign-ups, people walking into your business, appointments, customers, or just exposure on a product or service that you offer, and we have the formula to make that happen!

Want to learn more about how we market your Brand Video using Social Media, and paid Ad’s?

4. Social Media Management

  • Basic setup of Social Media networks.
  • Daily posting of new custom content to:
    • Facebook
    • Twitter
    • Linkedin
    • Pinterest
    • Google Plus
  • Daily post to Instagram. (Weekdays only)
  • Monitoring of all Social Media mentions.
  • Respond to fans and/or followers.

5. Monthly SEO

Monthly Campaign Review and Analysis  

  • Throughout the month we will analyze and review the impact of the campaign we have created for you, which will help us to identify areas of success vs. where no response was observed. This helps us to ascertain where we need to adjust or refocus our efforts for the following month.
  • Performance of a weekly evaluation of keywords, and providing you with possible topics to target for social media and blogging.

Technical Review – Analytics

  • We perform an accurate review of Google Analytics data and observe any changes in traffic volume, new keyword rankings and/or ranking losses, and other KPIs (Key Performance Indicators).

Technical Review – WMT

  • The review of data – this enables us to identify up-and-coming keyword rankings before clicks are even beginning to show up in Google Analytics. This allows us to see the data as a feedback loop, to know which search phrases we can produce quick improvements for.  This process allows us to further provide diagnostic information for review, just in case our on-site SEO work has not been responsive.

To better explain…

Say we’ve got a new client, and they had a previously un-ranked search phrase (keyword), however this client liked that particular phrase (keyword). We can identify which web page on the client’s website contains that specific phrase or key word and rank for it. Once that is done, we can optimize that page, and other pages that are similar, helping to improve the ranking of that phrase or keyword further.

6. Facebook Blitz Business Pro Campaign

We will create and run a Facebook Ad campaign that is tailored just for you, it will include ad spend, which no additional funds will be needed for. The ad spend included in this campaign is larger than what is offered in the Originator package, therefore offering a wider range of results. This is a Facebook Professional campaign which includes; the creation of multiple custom ads that are split tested for effectiveness, ongoing campaign monitoring, and adjustments to be made as needed. This campaign will be created to plan and create a sales funnel that supports your inbound strategy.

Detailed Overview

  • Planning Campaigns
  • Account Creation
  • Ad Campaign Set Up
  • Ad Creation
  • Copy Writing
  • Daily Campaign Optimization
  • Weekly/Monthly Reporting
  • Landing Page Creation
  • Conversion Tracking

8. Twitter Network Builder

We will build your twitter business page authority by:

  • Follow 400 targeted users per month
  • Retweets and Reply
  • Respond to all retweets and all mentions

7. Blog Creation (5)

We will five create high-quality, compelling and sharable blog posts are written by our creative team partner . You can be provided us the topic or allow us to create topics based upon your industry leading new, all topics we create will be generated after your approval.

The Innovator

A free analysis of your Digital Property

$4,500 On-boarding
$4,000 Monthly

1. In-Depth Strategy Session

During this session, we will be taking this opportunity to understand you and your business needs, and taking a look at your current and past marketing strategies. This will help us in creating a solid plan for you moving forward, and will be utilized in the creation of benchmarks and plans that will boost metrics significantly and drive more clients to your business. We will also be creating a comprehensive analysis to understand your target market, and to generate unique content that will resonate the best with your audience. This process we will be as in-depth as possible, so that we can be fully equipped to provide you with results beyond your expectations.

2. SEO Optimization & Onboarding

Our main focus for the first month of service is to analyze your listings, landing pages, fixing technical issues within your website; (like duplicated content or a bad robots.txt file), and to improve your ranking on Google Local listings.

Month One Exceptions

Campaign Setup

  • Access to your Google Analytics data and research your traffic flow.
  • Search for new or improved key words.
  • By utilizing Google Webmaster Tools: We will identify whether your website has any Google-related issues such as: crawl errors, inbound link stats, Google manual penalties, Google alerts, robots.txt setup, search impression stats, and any other factors that may impact your local SEO and your website health.
  • We will access your website in-order to learn your website’s layout, which will assist us in determining which parts we can edit.
  • Completion of a detailed industry keyword research, this will identify target keywords on a page by page basis.
  • Formulation of a baseline ranking report to determine pre-existing search rankings and compare it to where you are ranked at the end of the month.

Optimization

  • Our optimization is done as a page-by-page analysis of your web pages to determine your SEO value. We place emphasis on all of your website’s core pages to ensure our round-one of content optimization does the job by jumpstarting your ranking. What this means for you, is that we will ensure your websites tactful integration of target keywords within it’s page title, meta description tag’s, and the bulk content of your website are all fresh and up to date.
  • Evaluation and optimization of your business on Google Places listings.
  • Research will be evaluated using Webmaster Tools to search queries, which will help you identify your businesses “low hanging fruit” local ranking opportunities. This is done by identifying common search phrases which have a naturally well ranking by Google, this will enable us to capture quick ranking improvements.

Link Building

  • Directly Update and New Submissions  – Part of our Link Building and Profile Submissions Strategy is performed by manually going through local business directories, and making sure your business appears with the correct information.
    • Digital Yellow Page – As an additional part of our Link Building and Profile Submissions Strategy we ensure that your business is listed with all of the pertinent information listed on the Yellow Pages websites such as SuperPages.com.
    • GPS & Mobile Map – As we enter the digital era, more and more people are turning to GPS systems or integrated car GPS systems, it is important that your business is coming in on these devices. We provide submission to these map services so your business can be found through GPS.
    • Voice Recognition & Search Submission – We ensure that your business profile will be found through voice search technology like Apple’s Siri, Amazon ECHO & Tap, Windows Phones, and Android Devices.
    • Business Listing Network – We make submissions to the Top USA Directories and US-based search engines, as well as, submissions to your industries-based and location based of your business.

3. Let us tell your Brand Story Plus Ad & SEO

Some video production and local marketing companies can do more harm to your business than good. The reason for this is because they are either a video production company or marketing company. It is very rare to find a company that is both a video production company and marketing company. Here is why you need to find a company that does both: if you’re paying money to have a video produced, you better make sure it looks good, and most importantly… that it actually brings you the results you need, which is more customers along with a return on your investment made every single month.

When it comes to brand video’s our belief is to turn views into customer.

Your Brand Video…

Your brand video is not just one video that we film at your location, it includes several types of videos that we use to engage, delight, and promote your business utilizing video SEO and paid ads, (we attempt to rank your video to page #1 on Goggle locally). Your brand video will be designed to bring you more phone calls, email sign-ups, people walking into your business, appointments, customers, or just exposure on a product or service that you offer, and we have the formula to make that happen!

Want to learn more about how we market your Brand Video using Social Media, and paid Ad’s?

4. Social Media Management

  • Basic setup of Social Media networks.
  • Daily posting of new custom content to:
    • Facebook
    • Twitter
    • Linkedin
    • Pinterest
    • Google Plus
  • Daily post to Instagram. (Weekdays only)
  • Monitoring of all Social Media mentions.
  • Respond to fans and/or followers.

5. Monthly SEO

Monthly Campaign Review and Analysis  

  • Throughout the month we will analyze and review the impact of the campaign we have created for you, which will help us to identify areas of success vs. where no response was observed. This helps us to ascertain where we need to adjust or refocus our efforts for the following month.
  • Performance of a weekly evaluation of keywords, and providing you with possible topics to target for social media and blogging.

Technical Review – Analytics

  • We perform an accurate review of Google Analytics data and observe any changes in traffic volume, new keyword rankings and/or ranking losses, and other KPIs (Key Performance Indicators).

Technical Review – WMT

  • The review of data – this enables us to identify up-and-coming keyword rankings before clicks are even beginning to show up in Google Analytics. This allows us to see the data as a feedback loop, to know which search phrases we can produce quick improvements for.  This process allows us to further provide diagnostic information for review, just in case our on-site SEO work has not been responsive.

To better explain…

Say we’ve got a new client, and they had a previously un-ranked search phrase (keyword), however this client liked that particular phrase (keyword). We can identify which web page on the client’s website contains that specific phrase or key word and rank for it. Once that is done, we can optimize that page, and other pages that are similar, helping to improve the ranking of that phrase or keyword further.

6. Facebook Advance Business Campaign

We will craft and implement a Facebook Advertising campaign used primarily to increase your companies bottom line. This Facebook Advance campaign is for organizations who want more results from Facebook Ads. We take this serious, we want to double the amount of money in ad spend and custom tailor the campaigns to create a sense of “clients on demand approach”. This campaign is based on results. Your Advance Business campaign will include the creation of multiple custom ads that will be split tested for effectiveness, ongoing campaign monitoring, and adjustments made as needed.

Detailed Overview

  • Planning Campaigns
  • Account Creation
  • Ad Campaign Set Up
  • Ad Creation
  • Copy Writing
  • Daily Campaign Optimization
  • Weekly/Monthly Reporting
  • Landing Page Creation
  • Conversion Tracking

7. Blog Creation (5)

We will five create high-quality, compelling and sharable blog posts are written by our creative team partner . You can be provided us the topic or allow us to create topics based upon your industry leading new, all topics we create will be generated after your approval.

9. Facebook Business Page Boost

  • We will create Ads that will be focused on obtaining more likes for your Facebook page

8. Twitter Network Builder

We will build your twitter business page authority by:

  • Follow 400 targeted users per month
  • Retweets and Reply
  • Respond to all retweets and all mentions