Elephant Theory
There is one key quality that all successful entrepreneurs have in common; something that new entrepreneurs might not realize they need to have in their arsenal, and that key quality is persistence! This will be their most valued quality and if this is not something that comes naturally to them, they will have to train themselves in an effort to acquire it.

There is a story that many may have heard before but it has truly been a life lesson for us here at Archer Ward Media, and it begins with a dog and an elephant.

Both the dog and the elephant become pregnant at the same time, as time passes the dog has given birth to six puppies. Six months down the road, the dog is pregnant yet again and three months later gave birth to her second litter of puppies. This cycle continues and as we fast-forward eighteen months later, the dog and the elephant yet again cross paths.

The dog approaches the elephant with the common head tilt; dogs often do, to better understand a situation.  Confused the dog asks the elephant “are you sure you’re really pregnant? It seems as if it has been forever, we became pregnant on the same date and I am already on my third litter of puppies!” However, what the dog didn’t know was that the elephant knew exactly what she had growing inside of her. The elephant replied, “There is something I want you to understand. What I am carrying is not a puppy but an elephant. I only give birth to one in two years. When my baby hits the ground, the earth feels it. When my baby crosses the road, human beings stop and watch in admiration, what I carry draws attention. So what I’m carrying is mighty and great.”

The moral to this story is that the elephant knew that as long as she remained patient but persistent in her journey to motherhood that at the end of the road she would have exactly what she wanted, her baby. Sometimes the hardest thing for an entrepreneur to do is remain persistent in activities that require an enormous amount of patience, keeping the eye on the prize, and remain unweaving during a potential defeat will ensure that you’ll never be on the losing side.

Elephant Effect
The courage to continue
Right Time & Right Act!
Big Dream
with patience removes obstacles
Passing Judement
Blinds you to see the truth

Contact Us!