Why would you need it to hire a Social Media Marketing Agency in 2017?
Now is the time to sit down and plan for the new year, plan your goals for the upcoming year and how you plan on achieving those goals. You have to think of this as a fresh start for your company and if your prior marketing strategies fell short in assisting you to reach new heights in terms of clientele or revenue before maybe seeking a social media marketing agency is exactly what you need to achieve your goals.
Sometimes business owners don’t understand the importance of social media marketing but it is probably one of the most important aspects to your business and targeting your target audience. By introducing a social media strategy that works for your brand and has an effective and strategic plan for your business will make it easier to engage with your target audience and it will also allow you to appeal to more potential customers.
There are a lot of businesses that attempt to do this on their own and at first they may find that it works for them because they’re friends and family are liking their pages or sharing their posts but with time they come to realize that they’re not producing much revenue. They might at first see a little bit of growth but that ends up dwindling after a short amount of time because they aren’t as versed in marketing as a marketing agency is and they don’t know the ins and outs of how to deliver a well-versed marketing plan. When it comes to social media, Facebook can open doors that many business owners never thought were possible. In order for social media sites such as Facebook to work for you, you have to be able to take full advantage of it and all of its power in growing your business and profits and in order to do this you need a full and complete marketing strategy.
Although this is one of the main reasons you need a strong and well-versed social media marketing agency behind you there are a plethora of other reasons to retain the services of an agency to get your business to its full potential.
1. Time Saver
We understand how difficult it is to run a business and have to work on effectively creating a social media outlet such as Facebook for your business. It takes a lot of time to properly post content on a regular basis, respond to potential customers, and engage with individuals on all social media channels. You don’t want to end up posting things just to have something posted daily and not really have the right content that will assist you in engaging with your audience.
Social media marketing is about understanding the different concepts like SEO, audience engagement rates, and identifying the best strategies for targeting your audience for paid ads. We know you don’t have all of the time in the world to learn all of these strategies so maybe it’s time you hire a social media marketing agency to save you the time you need to concentrate on your business and leave the marketing to Archer Ward Media!
2. Full Staff without additional overhead
What you will come to find as it pertains to social media marketing is that consistency is key and having a dedicated staff to assist in creating a consistent campaign that engages with your audience, portrays your Brand Story and voice in the best way, and creates a loyal and trusted relationship with your business and your customers is vital. The cost of hiring your own social media manager, a content writer, graphic designer, and specialist can run you close to $150,000 a year and this cost just might not be feasible for you especially if you are a new business owner. Even if you just hire one individual to assist in all of your social media needs, it is difficult for just one person to really have a structured handle and get everything you need done, done. By utilizing the services of a social media marketing agency you’re cutting out this enormous expense, because by hiring a marketing agency you’re getting a full, dedicated, and educated staff with a single monthly fee.
3. Leave the competition to the people that know how to compete with the top dogs
Although there was once a time when a small business didn’t have the ability to compete with the larger companies that is no longer the case. The truth is that no one benefits from social media as much as small businesses do, even with the financial backing that larger companies may have, when it comes to social media, the playing field is much more leveled.
Unlike the larger competitors should you need to change your game plan without notice you can do so, you don’t have to go through a board of people to get approval, you have the freedom to make decisions and put your brand in a strong competitive lead. By utilizing a social media marketing agency this will become even more effortless for you. You will have the backing of an agency that monitors your competition, keeping stats on their promotions as well as their audience. A social media marketing agency will ensure that your competition is monitored at all times, always enabling you to compete in the best way possible for your brand.
4. Building of your Brand Story and Brand Awareness
Ensuring that your Brand Story always has its own unique message and voice is of the utmost importance, you have to ensure that you are always showing how different your business is from all of the big businesses that have shown to be nothing more than a large corporation with thick pockets but no real face. Social media marketing agencies can assist you in achieving brand recognition. Potential customers need to be able to recognize your company and your brand so that when they see your logo or Facebook ads they instantaneously know it’s your company.
5. New Business = $$$
Small businesses have the capability of building a true and sincere relationship with online groups and those within their community whereas many of the larger businesses don’t take this time out as they just wait for consumers to walk into their locations or visit their websites, never truly engaging. This ability for smaller businesses to take advantage of is key in promoting their brand and by utilizing the help of a social media marketing agency, they can do this for you with ease.
It has shown that 70% of business-to-consumer markets have obtained customers through Facebook and 84% of CEOs and VPs say they utilize social media to assist in making purchasing decisions. Social media is an enormously powerful tool for gaining new business and customers however, you need to ensure that you have a fully planned out and strategic social media strategy.
Could utilizing a social media marketing agency like Archer Ward Media be the key to your success. There is a very large learning curve as it pertains to social media marketing and the time it takes if not done correctly could have potentially hazardous risks to your company and its profit.
So why not leave it in the hand of the pro’s at Archer Ward Media. There is no time like the present to start working with us to put you on the road path to success.