I’m sure we’ve all heard the saying, “nothing happens overnight,” and the same applies to converting your social media marketing efforts into sales. We all know that just because you implement something new, doesn’t mean that people will suddenly begin to stalk you site, all good things take time, hopefully not too long! What we mean by this is that, you can’t expect to post a simple picture with a one sentence caption or quote and expect that to turn into a dozen sales but interacting with your consumers on a daily basis will.
Keys to remember when it comes to social media marketing:
It is easy when you’re starting out a new business or social media campaign to think that more is better but that is not always the case. Many potential consumers do not want to feel bombarded by sales pitches trailing down their newsfeed. They want to see a mother and daughter having fun with your product, or coworkers using a product at work, they want to feel the realness in the photo. We don’t mean that you can never post informative postings about your company or the special offers and discounts that you may be offering because we all like a good sale, but the key is to not become overbearing in your efforts to market your company. Something that is always key to keep in mind is that sales don’t always lead you to creating meaningful relationships with your consumers or potential consumers but relationships almost always lead to sales.
Individuals of all ages, races, gender, and professions are on social media, it has become one of the main focuses of all of our lives and with this growth of individuals surrounding their lives around social media one thing has rang to be true; a successful marketing strategy has to be surrounded by social media. Social media has a much larger impact on SEO now and this is due to consumers engagement on social media sites like Facebook as this is an added factor on how your company can be found on different search engines such as Google. The more visible your company is online, the more established your company will begin to be, and the more business you will receive because we all know that where there are leads, there are customers.
You know what your clients like, what they want to see, and what they purchase or seek most often from your site, you know this because you collect all of the date from your site. By utilizing this, you can better utilize your site to your benefit by personalizing your customers experience and keeping the products and services most sought after at the forefront of your website.
Unfortunately, if you’re not familiar with social media ads they can become quite confusing, thankfully we here at Archer Ward Media specialize in social media ads, we know how to figure out exactly what does and doesn’t work for your company. We know exactly how to find your target audience, get their attention and turns likes into clicks, and convert clicks in sales!
Most people are hesitant on spending costs on social media marketing, but it is one the most cost friendly ways for small businesses to turn a profit, have their brand recognized, and increase their sales however, you still have to remember tip #1 this isn’t an overnight thing, it takes times and patience is key in starting any new business.
We all begin by thinking one bad review won’t do any harm but the truth is that most people read the reviews on products or services prior to clicking the purchase button. It is very rare that a potential consumer will go to just one website prior to purchasing any given item or service, most people shop around to a few different websites.
You have to be receptive to both good and bad reviews, when you receive a bad review you must reach out and do whatever you can to rectify the situation, especially as a new business starting out. When an upset customer sees another bad review, they may be more apt to add an additional not so nice review, whereas if there aren’t any to begin they may not be so inclined to be the first. You are the one that’s needs to aim to please.
- You need to find a way to turn a potential consumer from just browsing your site, to clicking different products and services, to turning those clicks into sales!
- Expand your leads by doing this and you will be able to expand the number of potential consumers viewing your products or services.
- Don’t make finding your products a hardship, no one can buy something they can’t find and no one wants to search.
- STAND OUT! Remember, there may be 10 other sites selling the same products you have, why should customers buy from you?
- Add a review section to your products or an email that requests how the customer liked the product or service they purchased from you; both positive and negative feedback will help you in the end.
- Use social media to your advantage, create relationships with your consumers; vested relationships keep people coming back. Create LOYALTY!