We understand that being a real estate agent requires much more attention to your clients than a normal 9-5 career, and that often times, the other important aspects of your business like your social media suffers because of this. However, if there is anything that we have all come to realize in the past few years, it’s that social media marketing for individuals like, real estate agents is a necessity to be able to keep up to par with the many other agents out there. We also understand that sometimes, social media can become overwhelming, especially for those of you that generally don’t partake in social media, but you are missing out on a key component in becoming the leader in your field.
Check out this slide share made by the National Association of Realtors® (NAR):
The slide-share represents how viewers can take virtual tours of the potential homes they may be interested in, which will help you in ensuring you’re not taking extra time out showing your clients homes they won’t be interested in, which will yes, save you TIME!
Below are some key tips we believe will be beneficial to you in helping you better understand and utilize social media to your benefit.
Social media has become the perfect place to show off your listings, however, you must be careful with the amount you show and the number of times you post about your business and promoting it. You don’t want clients or potential clients to become overwhelmed with all your business content and that you’re force feeding your content onto people. The majority of your postings should be concentrated on hints to help out your clients, contests, different graphics or quotes, personal notes, videos, or even fun pictures to show your sense of humor, anything to show that you’re not solely concentrated on promoting your business. Now don’t get us wrong, you should try to concentrate between 25% – 35% of your postings on promoting your business, just not all of it.
I know you’re thinking to yourself, “but why, I’m here to promote my business”, and we get that, but you don’t want to annoy or bore clients or potential clients with so much salesy information that they get turned off and decide to work with another agent. Remember, there are tons of real estate agents, so why you? There is nothing wrong with showing a little bit of yourself within your posts, people want to know that it’s not just a robot behind the computer, and be sure to keep your content fresh and new, and we are sure your social media channel will keep your audience engaged.
Nothing makes potential clients feel more relatable to another than when they see one of your other clients finally buying and moving into the home of their dreams. Personalize your posts, give other clients and potential clients the 411 on what you’ve been up to, post some personal pictures from some of your other clients. It shows that you not only care about your other clients, but that you’re thankful for their business. This will in turn help you get the business of other individuals that have been checking out your work, and will make your other clients more apt to refer you their friends or family’s business.
If you’re a part of a larger business or agency, you want to take time out to share things about your company, maybe opening or expanding to another office, new employees, other employees’ promotions, or even some charitable work your agency has become a part of.
If you’re not new to the game of social media than you know that not everything you post is seen by every person on your social media just like with Facebook, we all know that people you’ve gained as fans through likes don’t always see every single thing that you post on a daily basis. So, how do you get your posts seen by more people, you use ads!
When you’re utilizing ads to promote your business you want to be sure to take full advantage of the local targeting ability they offer individuals. I know, what does this mean, well, what you want to be sure of is that you’re selecting to target individuals that are in the specific location the home you’re trying to sell is, this is called a geo-targeted ad. When it comes to businesses like real estate transactions, this is the most important ad you can come by, you don’t want to just target by interest or gender, you need to target by location, and you don’t want to waste your time and money targeting the wrong people.
Let us know how social media marketing, and target ads are working for you and your business! If you have any tips to the trade, comment below or contact us today!